Mobile devices are uniquely positioned to allow individualized, real-time and actionable marketing communications from businesses directly to consumers. Mobile marketing is poised to fundamentally alter the marketing landscape. Pricewaterhouse predicts that global mobile advertising spending will rise from $3.8 billion in 2008 to $9.2 billion in 2013, with a third of that spending in the United States. While mobile devices present a fantastic marketing opportunity, they also present enormous …